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IQVIA Launches OCE+

New workflow tool delivers enhanced AI-driven customer engagement.

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By: Charlie Sternberg

Associate Editor

IQVIA has launched OCE+, the first of several new advancements to its life science customer engagement platform.   OCE+ adds IQVIA’s Next Best recommendation engine – a daily workflow tool providing AI-driven recommendations for engaging healthcare professionals (HCP) – to its Orchestrated Customer Engagement (OCE) platform, providing enhanced HCP experiences, improved productivity, and increased ROI.   OCE+ uses IQVIA’s industry-leading data and advanced analytics to deliver AI-driven recom...

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